Summary
There is no doubt that the migration to mobile has begun and the app is quickly becoming the preferred platform for content providers and marketers alike. Guardian, Maxim, Washington Post, and several other major publications are launching their custom-branded Apps on iPhone and other popular platforms. Many have in fact sold hundreds of thousands of paid apps in less than a couple of months. With over 3 billion iPhone App downloads in less than 18 months and when consumers are predicted to spend over $6.2 billion on mobile App Stores in 2010, it's a market, no publisher wants to miss. And, with the Apple’s newly launched iPad, the opportunity only gets more exciting.

The webinar will focus on the exciting opportunities that mobile apps will provide i.e. from building audience engagement and brand awareness to monetizing content and creating community. It will provide an overview of the Pressmart eMobile^TM platform and why it may be a cost effective choice to get your custom-branded mobile apps live, painlessly. Also, learn how to manage your content on Web and Mobile using Pressmart’s powerful content management system.

Panel
Michele Tucker-Ali (mtucker@pressmart.com / +606-376-7022)
Michele worked in publishing as a marketing and advertising executive for 15 years prior to joining Pressmart's team of professionals. Formerly with Editor & Publisher, she has honed a deep understanding of the challenges and needs publishers face in today's market.

Raynier Maharaj – Managing Editor, Caribbean Camera (Special Guest Speaker)
The Caribbean Camera is Canada's leading source of Caribbean news and on Caribbean affairs. It has been serving the Caribbean-Canadian community for the past 20 years, and since going online, it now reaches Caribbean people around the world.

Summary
Research reveals that young readers will see newspapers as a valuable, reliable and comprehensive source of information. However, the newspaper is not delivered in ways and at times that are attractive to them. This makes it vital for newspapers to reach young readers with quality information at the time, place and format of their choice.

As younger audiences emerge, it is highly compelling for newspapers to re-invent themselves and provide digital Newspaper in Education (NIE) programs, which place news in a format that today’s generation can use

The webinar will focus on the challenges for newspapers of a generation that is becoming more and more accustomed to getting its news electronically and the strategies to make you a highly visible and respected member of your educational community using the Digital NIE Programs. It will provide an overview of the Pressmart eEdition program and why it may be a cost effective choice for your eEdition needs. Also, enjoy a rare opportunity to review live examples of best practices that will help to validate these trends.

Panel
Doug Alexander, President, Newspaper in Education Institute.
Marc Parsons, Director, Publisher Relations, Pressmart.
Amy Van Atta, NIE Business Coordinator, San Diego Union Tribune.

Duration
45 minutes

Summary
Every publication today is looking for simple and inexpensive ways to create a successful web presence - but it is difficult to know where to even start.

Meet Pressmart eMag 3.0 - a big step forward in digital publishing and delivery, making web presence even more efficient.

This webinar will include a description of the new features in eMag 3.0 release that make Pressmart the most powerful hosted print-to-online publishing service in the world. Most notably, The 3D Thumbnails, Superior caching technology, Article text view and Multi-format delivery are the highlights of the latest release.

Panel
Myles Fuchs, President (North America), Pressmart.

Duration
40 minutes