Well-designed web portal software allows businesses and news publishing websites to display a professional image for their visitors. The best designed web portal software is lightweight enough to load quickly for their visitors and easy enough for even non-technical users to work in. But the biggest reason for investing in web portal software is that it will save you months of development time, allowing you to launch your online vision in the shortest amount of time while also saving your company money.
Your Web Portal Should Be Responsive
Responsive design elements that re-size based on your visitor's viewport helps make your content a pleasure to look at on desktop computers, tablets and even smartphones. The trouble with a non-responsive design is that your pages look disjointed on smartphones and tablets which make up over 50% of general web traffic. This can negatively affect your revenue since you won't be able to reliably optimize for mobile conversions without a responsive grid. Your content management software should also allow for easy custom page design templates. The use of columns, grids and multimedia embeds will make your content stand out in a crowded online world.
Web Portal Software Should Be Easy to Maintain
Web portal software should be easy to setup and maintain. You buy web portal software in order to streamline gaining new visitors, not for wasting days struggling to set it up. News organizations tend to like content management solutions that are hassle-free and have easy maintenance that doesn't require their own IT department.
A Web Portal Software Gives You More Traffic
Well-designed news portal software such as ePortal by Pressmart makes your news site stand out in the search engines. A web portal that employs best software coding practices helps ensure that your title, H1 and meta tags all reflect your content and will also help the search engine bots parse your news stories. An integrated RSS module helps drive new traffic by pinging the search engines as well as news aggregators when you publish new content. Integrating user comments into your stories will also help drive customer loyalty while also providing a rich source of free long tail keyword content for even more search engine traffic.
A web management portal should be easy to use and make it easy for your company to publish and edit content. If you're interested in how Pressmart can help streamline your publishing operations, please contact us today.
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