When you're looking for an online publishing platform to transition your physical newspaper or magazine online, it can be easy to get overwhelmed.
While there may be lots of options when it comes to online publishing platforms, they're not all created equal. Choosing the right platform can mean the difference between successfully launching your online publication or delivering a poor user experience to your future online readers.
Here are some key things to look for when choosing an online publishing platform.
Readers use a wide variety of devices to engage with online publications. No matter what online platform you choose, your readers have to be provided with a seamless experience regardless of the device that they're using.
Make sure that the online publishing platform you end up using has experience in developing responsive solutions that will dynamically re-size themselves to fit any screen size and operating system.
Your brand is unique and your online publication should be too. When your readers engage with your publication online, it shouldn't feel like a cookie cutter website template.
Make sure that as you build your online publication, the platform you choose allows for customization and a dynamic user experience that gives your readers exactly what they want and nothing that they don't.
Having in-depth analytics is a must for any digital platform. Analytics are what enable you to make informed decisions about the future of your business and give you a deeper understanding into what your users want.
By understanding what pages your users like and how long they stay on your publication before leaving, you can make updates that will provide you with higher customer satisfaction rates and give your readers a better user experience.
Make sure that any online publishing platform you choose can provide you with more analytics than simply a hit counter or visitor tracker.
The world of online publishing doesn't have to be confusing or overwhelming. By choosing the right platform with the right team of professionals behind it, you can avoid common mistakes and launch your online newspaper or magazine successfully (the first time).
If you have questions about how our Online publishing Platform helps you transition online, feel free to contact us.
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