SAN DIEGO, CA – March 7, 2008 – To meet the changing media habits and preferences of consumers, The San Diego Union — Tribune is further evolving into a dynamic multimedia company by introducing an electronic edition of its newspaper.
Available at eedition.uniontrib.com and via a link on SignOnSanDiego.com’s Homepage, the electronic edition contains the same editorial content and advertising in the exact layout as the print edition.
“Our electronic edition pairs the convenience of online content with the familiar feel and design of a hard-copy newspaper,” said Jeanne Driscoll, sales channel and business development manager. “This new feature reflects the fact that we are continually looking for new ways to deliver information to consumers when and how they want the news.”
The Union-Tribune has partnered with Pressmart Media Ltd., a global leader in online publishing services, to create its electronic edition. Pressmart provides advanced solutions for publishing electronic editions of newspapers, magazines and other published materials using multiple distribution channels.
“We are extremely excited to have been chosen by the Union-Tribune to be their eEdition partner. San Diego had a choice of partners and they chose Pressmart Media due to our continued commitment to provide unique, state-of-the industry publisher solutions,” commented Myles M. Fuchs, president, Pressmart Media Limited.
With the Union-Tribune’s electronic edition, readers can search full articles, advertisements and photographs. There are approximately 147 newspapers in the United States with a paid electronic edition. The launch of the Union-Tribune’s electronic edition was accelerated to reach readers throughout the county during the October wildfires. A seven-day subscription of the electronic edition is now available.
In addition to its print newspaper and electronic edition, the Union-Tribune will continue to update SignOnSanDiego.com with the latest breaking news 24 hours a day, seven days a week and support stories with multimedia reports — including video and audio — online forums, blogs and more.
The Union-Tribune Publishing Co., established in 1868, is San Diego County’s leading local media company, with products reaching more than 60 percent of all San Diegans each week. The San Diego Union-Tribune, serving San Diego County, has Late Week circulation of 333,917, with more than 759,000 readers; Sunday circulation is 394,248, with readership of more than 935,000. The newspaper’s Web site, SignOnSanDiego.com, is the leading online source for local news, entertainment information and classifieds in San Diego, with more than 35 million page views and 2.5 million unique users in a typical month. Other products include Enlace, the weekly Spanish-language news publication with the largest distribution in San Diego County, and Today’s Local News, which distributes more than 70,000 copies in north San Diego County.
Pressmart Media Ltd.’s digital publishing technology is preferred by publications printed in over 28 countries, including The Philadelphia Inquirer, Canada’s Metroland Media Group div of Torstar, UK’s Trinity Mirror Group, Suburban Newspaper Association (SNA), World Association of Newspapers (representing more than 65,000 publications worldwide), Suburban Newspapers of America and CNBC European Business Magazine. Pressmart Media Ltd.’s industry leading eArchiving technology has been used to digitize historic archives of more than 400 years of newspapers from microfilm and newsprint sources. Access to worldwide publications enabled by Pressmart Media Ltd. is available at its site http://www.pressmart.com.
Media Contact for Pressmart
Muralidharan / Sheela
+ 91 0 98851 09594
+ 91 0 98498 09594
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