Pressmart Delivers Newspapers on Kindle and Sony eReader

Hyderabad, India, Tuesday, August 25, 2009

Pressmart, a leading provider of multi-channel news publishing services today announced the availability of eEditions compatible for reading on eReader devices like Kindle and Sony. This unique technology enables news publishers to attract new subscribers who wish to read news and access their favorite newspaper content on the eReader screen in its original format.

With this latest addition to Pressmart on-demand digital delivery platform, publishers can go digital on web, mobile, eReader, podcast and RSS in a matter of minutes even if they do not have any technical knowledge. Additionally, Pressmart offers access to state-of-art marketing, subscription and advertising tools using which Publishers can start monetizing from digital delivery from almost day one.

Publishers can also benefit from Pressmart's content delivery partnerships with News Aggregators, Telecom Carriers, Leading Distributors and Handset majors such as Motorola, Airtel, Curtis, BSNL, Spice and Samachar.com. Some of the leading publishing titles such as Philadelphia Inquirer, The San Diego Union-Tribune, Orlando Sentinel, Birmingham Post, Bangkok Post, theSun, Hindustan Times, Deccan Chronicle and Indian Express have partnered with Pressmart for repurposing content on new media delivery channels.

"Today's product launch is an important milestone for Pressmart, reinforcing our position as a leading innovator in the digital publishing market and setting a new technology benchmark." said Sanjiv Gupta, Chairman and CEO of Pressmart. "It is our goal to continue to lead the evolution of the industry whilst delivering a first-class reading experience through our 'Digital Editions' in a format that today's generation can use."

About Pressmart

Pressmart powers the digital edition of publications from 47 countries on Web, Mobile, RSS, Podcast and other digital channels. Conversion, Hosting, Subscriptions, Ads and Analytics - all these are packaged in a single easy-to-use service. It all starts and ends with uploading pre-press PDF pages. It is also a preferred partner for premier publishing associations around the world and is a winner of several awards and recognitions for its product innovation. For more information, please visit www.pressmart.com

Media Contact for Pressmart

Muralidharan / Sheela

enRight PR

+ 91 0 98851 09594

+ 91 0 98498 09594

enright@enrightpr.com