1) Overreaching Knowledge
The publishing industry is a difficult business avenue. With competing giants whose output is high and resources exorbitant, one of the best qualities for reliable digital publishing companies is girth of knowledge.
It is important for a quality digital publishing company to be aware and proactive about using modern-day, innovative technologies, such as social media outlets and cloud-based platforms. In this age, technology is linked directly to survival in the business world.
Digital publishing companies should also be highly familiar with distribution channels. Along the same lines as technological advances, there are now various ways in which products can be distributed and marketed. Some of these include the internet, E-readers, and podcasts, all of which should be addressed usable marketing channels.
2) Competitive Pricing
One of the best benefits for businesses to go transition into digital publishing is cost. Generally, digital publishing offers lower production costs as well as maintainable ongoing costs associated with maintenance, such as routine output and continual marketing. Therefore, when choosing a digital publisher it is imperative to make sure they are offering the best deal available, while also providing quality product and exemplary customer service.
Make sure to price out different digital publishing companies in comparison with the services they offer. Contact colleagues and access your network of business associates to suss out the best companies. Speak with a representative directly, even ask for a sit-down meeting, and discuss the entire process as well as the continual upkeep that may go into your specific project.
3) Customer Service
Digital publishers have a more intimate relationship with their clients than most business relationships. Not only does the digital publisher need to understand the intent of the item to be published, the content and who it touches, but they also need to understand the end-user. All of these aspects will determine the type of publishing and marketing necessary.
Therefore, assessing customer service before choosing a digital publisher is highly beneficial. How do they communicate (via phone, email, video conference, etc.)? Do they ask the right questions off the bat or are you driving the conversation? Are they contacting you routinely and meeting deadlines or are you experiencing unnecessary radio silence?
Pressmart specializes in guiding traditional media sources including newspapers, magazines, and books into online distribution. With over ten years of experience, Pressmart innovatively captures and utilizes social, mobile, and cloud technologies to provide high-quality customer service and end product. For more information or to speak with a representative directly, please feel free to contact us.
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