Customer Buzz

When you run a newspaper, there are certain costs that are unavoidable when it comes to production and distribution. Printing and circulation chew up large portions of the budget. For Nigerian newspaper The Punch, Pressmart offered a unique solution that has helped them navigate treacherous times in the newspaper publishing industry.

As Nigeria’s second largest daily, The Punch has a circulation of around 80,000 customers a day. The cost of disseminating the paper to readership was making business extremely difficult. Sending their newspaper by ship was an expense that was eating away at their bottom line. All that changed when they shifted part of their distribution via ePaper from Pressmart.

Not only did digitizing their newspaper through Pressmart save them money in terms of circulation and print costs but it opened up new avenues of exposure and new reader bases in areas that were once far to costly to reach.