Customer Buzz

The economy doesn’t pull punches. Yet, nowhere has the squeeze of rising costs and tightening budgets been felt more than in the newspaper industry. Such is the case with the Kent Messenger.

As the cost of printing and circulating their newspaper grew, the Kent Messenger was faced with some very dire circumstances. Their initial brainstorming on how to save on printing and distribution costs led them to look at Pressmart as a digital solution to their problems.

Originally the plan was to simply provide the paper with a digital option. But in the ensuing year and a half, after realizing the cost savings and ease of use that Pressmart offered for both their newspaper and their readership, the secondary option of an ePaper became their main option.

Today, the Kent Messenger relies on Pressmart and our digital publishing technology to reach a majority of their subscriber base.