Digital publishing has opened up a world of opportunity in an industry that has seen declining numbers of subscribers and rising costs in printing materials, production and circulation. Siasat is a good example of what going digital can do for your newspaper or magazine.

Originally, Siasat was a local non-English daily paper with a readership of around 20,000 people. They came to Pressmart hoping to find ways to digitally reproduce their publication and extend their readership.

Within 15 months of launching their electronic edition through Pressmart, their paper saw exponential growth. Today Siasat is read in over 120 countries with a subscription base of over 120,000 people. Interesting to note that since going digital, subscriptions to their print edition have seen dramatic growth as well.

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