As soon as consumers lay their hands on Apple’s game-changing “iPad”, they are going to be hungry for content. And, the news industry is itching to fulfill this hunger while it waits for its own “iPod” moment that changed the music industry forever.

Pressmart, a leading print-to-online content publishing service, today announced its support for the Apple iPad. Publishers from over 50 countries use Pressmart service to deliver content to their subscribers in Same-as-Print Online Editions, Web2.0 Interactive Community-Ready Websites, Custom-Branded Mobile Apps and eReaders. Pressmart already supports all major eReader devices like Kindle, Sony, Nook and Cool-er.

Publishers will now be able to use Pressmart’s Software-as-a-Service platform to convert and distribute their print publications in an iPad ready format and Custom Branded Apps. It opens up Publishers to the massive content appetite that iPad will offer.

“With the iPad’s larger screen, the mobile consumption of news and general content through websites and Apps is expected to surge heavily. iPad is made primarily for content consumption and Publishers do not want to loose out on this opportunity. Publishers who do not have a rich, community-driven website or a Mobile App can now use Pressmart to create one, and as a hosted, on demand offering.” Said Sanjiv Gupta, Founder and CEO of Pressmart.

Avantoure Magazine, a UK-based modern lifestyle publication has partnered with Pressmart to take their online-only publication to the next level with ePortal, an on-demand portal management service from Pressmart. Avantoure Magazine’s news website will be launched in January 2010, allowing users to gain access to the articles and stories on variety of topics from international writers.

ePortal allows publishers to establish a hands-on professional online presence without the overhead of IT staff or the hassles of dealing with an outsourcing vendor for simple changes. ePortal comes with a state-of-the-art CMS and a Web 2.0 interface, which allows publishers like Avantoure to create a world-class news website with simple management and control features. Citizen Journalism, Mobile WAP and Applications, Analytics, Cloud Hosting, CDN, Ad Engine and Content Integration capability from existing editorial workflows make ePortal the technologically advance portal management system on the market.

Avantoure will join a growing list of publishers like Portugal News - Portugal’s largest circulation English language newspaper, You and I - a weekly lifestyle magazine based in Hyderabad, Indo US Talks – a magazine published by Omkar Media, USA, SJ eMag and others, in taking advantage of the many of abilities and features that ePortal offers.

“This is everything we had hoped for in one simple, yet powerful, package. Our e-editions and online interactive content can now be linked thanks to the advanced features of ePortal. To top it off, ePortal provides Avantoure with the revenue generating platform we’ve been lacking, offering users the opportunity to gain paid access to our online articles and e-editions. says Serafima Bogomolova, Publisher, Avantoure Magazine, UK.”

Higgs International Publishing Logistics (A DHL Company), the market leaders in the export of press products distributing over 200 million copies worldwide, announced it has signed a digital distribution partnership with Pressmart Media Ltd, leading digital publishing solution provider. Some of the leading titles that Higgs distributes include OK!, Vanity Fair and Reveal. Starting today, Higgs will offer a very exciting and cost-effective global distribution service to its publishing clients looking to create a successful presence in the digital space, using the on-demand digital editions powered by Pressmart.

Pressmart’s 360⁰ fully-hosted solution will power the Higgs’ digital delivery initiative for its customers including newspapers, magazines, books, brochures and catalogs. Using patented technology, pre-press pages are converted into intelligent XML content in a format compatible for delivering on Web, Mobile, eReader, and other digital channels. Publishers also get access to state-of-art marketing, subscription and advertising tools for monetizing from digital delivery from almost day one. Pressmart is widely used and proven in 49 countries, covering 24 languages, including publication groups such as The San Diego Union-Tribune, The Philadelphia Inquirer, Orlando Sentinel, Trinity Mirror, Manila Bulletin, Hindustan Times, and other premier publishing associations.

Darren Starkey, Business Director at Higgs / DHL said, “This is a significant launch for Higgs. We are sure it will bring greater benefits to our publishing customers and help them compete effectively with their online counterparts. Pressmart’s on demand digital publishing platform gives us exciting new ways of meeting the needs of our publishers both locally and globally.”

“We could not be more delighted by Higgs’ choice of selecting Pressmart as its digital delivery partner”, said Sanjiv Gupta, Founder and CEO of Pressmart. “With this addition as an important channel partner strategy, it ensures us that our business is moving in right direction and rapidly.”

About Higgs

A DHL company, representing publishers and international distributors, specifically delivers global logistics and management solutions for the exporting of newspapers, magazines and books. For more information please visit www.higgs.co.uk

Worldwide print-to-online publisher Pressmart Media Ltd. (www.pressmart.com) formally announces the launch of their latest newspaper eEdition for The Wall Street Journal Asia, the leader for global business news in Asia. With clients in 49 countries and 24 languages, Pressmart provides digital publishing solutions for publications across the globe.

Accessed online at http://epaper.wsj-asia.com,The Wall Street Journal Asia eEdition will now provide the same news analysis, Pulitzer-winning articles and content as in its paper edition. Unlike its subscription website, asia.WSJ.com, which is updated 24 hours a day, 7 days a week, the ePaper content is identical to the print paper, with content flowing in the same order with cutting-edge rich media features that make Pressmart’s Web 2.0 interface a dynamic interactive experience for readers.

“We’re proud to have a brand as The Wall Street Journal Asia as our client,” states Sanjiv Gupta, Founder and CEO, Pressmart. “As we continue to grow and expand content usage to new audiences, a powerhouse publication like The Wall Street Journal Asia allows our process, and the end product to reach more people and gain more exposure for the industry of digital publishing.”

Pressmart Introduces ‘ePortal’, a new ePublishing solution fully-loaded, do-it-yourself, pay-as-you-go News Portal service.

Pressmart (www.pressmart.com) today announced the launch of a new SaaS, pay-as-you-go hosted Web CMS product ePortal (www.pressmart.com/eportal) to complement its suite of powerful ePublishing solutions.

Pressmart ePortal lets Publishers create and manage their news portals easily for a low monthly fee. Unlike a licensed product, it is an on demand service wherein Publishers simply choose the features they want and pay only for what is used. It offers a robust CMS, Web 2.0 interface, Cloud Hosting, Advanced Archiving, Content Caching, Web & Mobile delivery as well as add-ons such as Social Network, Classifieds, Analytics, Ads and Subscriptions.

“Online publishing is a dynamic space. Things change everyday. To choose the right product, a reliable vendor and to keep pace with new and emerging technologies can be stressful and complicated.” Sanjiv Gupta, Founder and CEO of Pressmart, said.

ePortal is designed as a simple and intuitive service. Publishers simply sign up, choose their preferred modules and get started rapidly. Our aim is to ensure our customers remain ahead of the technology curve, with minimum investment.” added Sanjiv.

What differentiates Pressmart is that it extends a host of monetization and reporting tools such as Paid Subscriptions, Ad Management, Analytics, and Search Engine Friendly Content to Publishers.

“Pressmart ePortal is built around the Publisher’s strategy. For example, if a Publisher finds ‘Video’ is en vogue, ‘Classifieds’ is a money-maker or ‘iPhone’ is a key delivery channel, they can simply choose the options and voila, in a matter of few hours they are up and running with a news portal.” said Navneet Taori, Head of Product Strategy and Business Development, Pressmart.

Publishers simply drag and drop feature they need. There is no upfront cost, no learning curve and zero ROI risk. Navneet adds. For an enterprise to grow it is important to keep the audience engaged with constant innovation and new customer centric features. Our goal is to continuously innovate and develop ePortal into a natural destination for online publishing.” Sanjiv added.

One of the early adopters, a beta customer of Pressmart ePortal, Paul Luckman, Publisher and CEO of The Portugal News, the largest English-language Weekly Newspaper in Portugal said “It’s a much-needed, much-awaited service and I highly recommend it to Publishers who believe they are in the business of content and audience development and not Information Technology.”

‘ePortal’ was showcased at WAN IFRA Publishing Conference (www.ifraexpo.com)

Pressmart, a leading provider of multi-channel news publishing services today announced the availability of eEditions compatible for reading on eReader devices like Kindle and Sony. This unique technology enables news publishers to attract new subscribers who wish to read news and access their favorite newspaper content on the eReader screen in its original format.

With this latest addition to Pressmart on-demand digital delivery platform, publishers can go digital on web, mobile, eReader, podcast and RSS in a matter of minutes even if they do not have any technical knowledge. Additionally, Pressmart offers access to state-of-art marketing, subscription and advertising tools using which Publishers can start monetizing from digital delivery from almost day one.

Publishers can also benefit from Pressmart’s content delivery partnerships with News Aggregators, Telecom Carriers, Leading Distributors and Handset majors such as Motorola, Airtel, Curtis, BSNL, Spice and Samachar.com. Some of the leading publishing titles such as Philadelphia Inquirer, The San Diego Union-Tribune, Orlando Sentinel, Birmingham Post, Bangkok Post, theSun, Hindustan Times, Deccan Chronicle and Indian Express have partnered with Pressmart for repurposing content on new media delivery channels.

“Today’s product launch is an important milestone for Pressmart, reinforcing our position as a leading innovator in the digital publishing market and setting a new technology benchmark.” said Sanjiv Gupta, Chairman and CEO of Pressmart. “It is our goal to continue to lead the evolution of the industry whilst delivering a first-class reading experience through our ‘Digital Editions’ in a format that today’s generation can use.

Pressmart Media Ltd, (www.pressmart.com) – a global leader in the digital publishing and delivery solutions, today announced the launch of “Pressmart-Indonesia Print Media Awards (IPMA)” in a bid to recognize the best publishing houses in Indonesia over the calendar year 2009, just after associating with the magazine publishers in Singapore, for its awards as the lead sponsor.

IPMA will be conferred annually starting February, 2010, is the exciting new competition created to promote magazines, tabloids and newspapers – both in print and digital and also encourage the publishing industry in Indonesia.

The Indonesian leading newspaper publisher’s association, Serikat Penerbit Suratkabar (SPS) Pusat will host the Pressmart-Indonesia Print Media Awards. The nominations are open to the registered members of the SPS and all other publications in Indonesia. IPMA finalist entries will be put in front of jury members led by Pressmart, SPS and highly reputed industry experts from India, Indonesia, Malaysia, and Singapore.

SPS Chairman, Dahlan Iskan says: “The Pressmart-Indonesia Print Media Awards are unique in recognizing excellence, innovation and outstanding creative output throughout the print media supply chain. These awards will set new benchmarks, bring new insights and most importantly be an ideal learning opportunity for publishing houses to succeed in today’s uncertain economy.”

“We are delighted to launch the first of its kind publishing awards in Indonesia” said Sanjiv Gupta, Chairman and CEO of Pressmart. “Most importantly, we want to recognize all of these inspirational print media houses and encourage the publishing industry in Indonesia for the amazing work that they do”.

Manila, Philippines/India, Monday, August 03, 2009 – The Manila Bulletin, one of the oldest running newspapers in the Philippines announced the launch of Electronic Edition of its Newspaper via a partnership with Pressmart Media Ltd. (www.pressmart.com) – a global leader in providing hosted print-to-online publishing services with publishers from over 47 countries using its services.

Available at Manila Bulletin Online (www.mb.com.ph), the electronic edition (Vis-a-Vis ePaper) contains the same editorial content and advertising in the exact layout as the print edition giving an unimaginable real feel of experiencing the newspaper in reader hands. Other features of the Electronic Edition include Search, Gallery of all Pictures and Ads, Hot Links, Rating articles and many Web 2.0 features. Members can also receive automatic notifications when a new issue is posted on the Electronic Edition.

“Our electronic edition pairs the convenience of online content with the familiar feel and design of a hard-copy newspaper,” said Emilo Yap III, VP of Manila Bulletin. “This new feature shows the fact that we are continually looking for new ways to deliver news to consumers when and how they want the news.”

“We are delighted to launch the first electronic edition of Philippines leading newspaper, Manila Bulletin,” said Sanjiv Gupta, Founder and CEO of Pressmart. “High-quality products, excellent customer service with quick response and a certain measure of flexibility in our offerings made Pressmart stand out from others.”

About Manila Bulletin

The Manila Bulletin, (also known as the Bulletin and was previously known as Bulletin Today) is the Philippines’ largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as “The Nation’s Leading Newspaper”, which is its official slogan. Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times.