tag:blogger.com,1999:blog-22602283259330582582007-08-10T05:28:08.200-07:00PressMart ePaperBlogger2125tag:blogger.com,1999:blog-2260228325933058258.post-88445450953895235222007-08-10T03:50:00.000-07:002007-08-10T03:51:50.246-07:00<div style="font-family: verdana; text-align: justify;" class="msg 1st"><span style="font-size:85%;">Online advertising set to exceed newspapers in US by 2011 Online advertising spend in the US is set to outgrow the amount spent in newspapers by 2011, according to a new study.<br /><br />Figures from the Veronis Suhler Stevenson (VSS) report predict that internet advertising will grow by more than 21 per cent per year to reach a total of $62 billion in 2011, exceeding the predicted $60 billion spent on newspapers.<br /><br />It was also shown that spending on alternative advertising, including internet, mobile, video games and digital out-of-home, grew by 36.6 per cent last year to $26.53 billion. In stark contrast, traditional advertising spend only grew by 2.4 per cent to $183.21 billion over the same period.<br /><br />James Rutherfurd, executive vice president and managing director at VSS, commented: "Leading national advertisers have accelerated their diversion of dollars from traditional print and broadcast media to alternative digital platforms to combat media and audience fragmentation, increased consumer control and multitasking, and the growing impact of advanced technology on conventional media models.<br /><br />"The result has been the extraordinary growth of alternative advertising and marketing."<br /><br />A separate survey by Burst Media highlighted the fact that the internet has become very important in many women's lives, which is great news for internet advertisers.<br /><br />Boost your web presence with link building.<br /><br />Online Advertising News posted on 08/08/2007 07:57:14</span></div><div style="text-align: justify;"> </div><div style="font-family: verdana; text-align: justify;" class="msg Nth"><span style="font-size:85%;">source: directraffic.org</span></div>PressMart ePapertag:blogger.com,1999:blog-2260228325933058258.post-88898495351902014262007-08-10T02:43:00.000-07:002007-08-10T02:46:58.050-07:00<div align="justify"><span style="font-family:verdana;font-size:85%;">Many market commentators predict that a decline in display ads at Yahoo could cripple the company's fortunes, Bloomberg reports. Having lost the search war with Google, the company has been through a tumultuous period of late and recently replaced Terry Semel as CEO.<br /><br />At its current low ebb, Yahoo shares are trading 38 per cent below the company's five-year high and analysts believe they could plunge further. The main problem facing the firm at the moment is that fast-growing social networking sites MySpace and Facebook are rapidly eating into Yahoo's display ad share - which is where it makes the largest proportion of its money.<br /><br />These include videos, animations and billboards. Yahoo has been somewhat left out because Google has an Internet Advertising deal with MySpace, and Microsoft has partnered with Facebook.<br /><br />Meanwhile it’s other products such as email, mapping, photo-sharing and instant messenger have strong competition from services provided by Google and Microsoft.<br />Yahoo News: News posted on 11/07/2007 16:36:42<br /><br />Source: </span><a onclick="return top.js.OpenExtLink(window,event,this)" href="http://www.directtraffic.org/" target="_blank"><span style="font-family:verdana;font-size:85%;">directtraffic.org</span></a></div>PressMart ePaper