In recent years, social media platforms have become an important marketing tool used by everyone from journalists to novelists to engage with readers and build an attractive brand. Developing a presence on social sites is as important today as producing relevant content for publishers interested in gaining readership.
With more and more readers finding all of their content on social sites, using social media to drive traffic is now a critical skill. But while publishers of eMagazines may have perfected the art of digital layout, learning to leverage social sharing and build a following on these new platforms can be a challenge.
Magazine publishing software can help by seamlessly integrating social features into your automated delivery and providing you with useful analytics.
Social media integration allows publishers to leverage their own readers to promote content. In today’s social online world, readers want an easy way to share what they are reading with followers. The latest publishing software allows readers to share your content with a single click. Continue reading
So, you want to start a magazine. Congratulations! Naturally, you want a successful publication. But with such a vast market out there already, how will YOU make your magazine successful? Here are some ideas to help you enter the world of successful magazine publishing.
1. Find Your Niche
While you could certainly try to cast a wide net, you just can’t please all of the people all of the time. Your best bet is to pick a subject and then narrow it down. For example, you wouldn’t just try to build a magazine for a rural market. You may want to focus your information on the issues facing small-time farmers who are trying to make a living doing what they love. This not only narrows your topic but gives you a specific demographic as well.
2. Study Your Competitors
Find out who is successfully running a publication that focuses on the area you are. What are they doing right? What are they doing that you think you can improve on? What can you offer your readership that they don’t? Continue reading
Research shows that 36% of all Americans are multi-platform, meaning they own more than one internet-capable device. 66% own at least two devices. And out of those users, reading news and magazines online is a highly popular activity. Pew Research found that, “64% of tablet users read news weekly and 37% do this daily. The percentages are similar for smart phone users at 62% weekly and 36% daily.”
However, many magazine publishing companies aren’t tailoring their content for a digital audience; they’re simply replicating their material as-is and hoping its readability (or lack thereof) doesn’t affect consumer interest. But of course it is! Beautiful graphics, larger fonts, RSS feed compatibility… these are all reasons that magazine publishers should be actively investing in platforms that can take their print media and transform it into a spectacular eMagazine. Continue reading
If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn’t work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.
At Pressmart, we know that magazine publishing are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine. Continue reading
Often magazine companies that are already publishing hard copies of their material wonder why they should bother with magazine publishing. In fact, they may even be afraid of it, thinking that offering free online content will reduce subscription rates. However this is not the case and online publishing can even provide you with many potential benefits. So why is online magazine publishing so important? Let’s answer that question below.
Online Magazine Publishing Increases Revenue
The first thing you need to know about offering free content online is that it will not reduce subscription rates. In fact, it will actually help you increase your revenue. Offering some of your content up for online access gives your readers a taste for what you have to offer and provides them with an easier path for subscription. Continue reading
Digital magazine publishing comes with many benefits. Find out how a digital magazine can help your business reach new customers.
1. Reach international customers
Online publications have the potential to reach people across the globe. You can reach customers you would never have known about. As the popularity of your publication increases, so does your reach.
2. Link to your own products and resources
An online magazine publishing puts your company front and center. You can link directly to your homepage, or link to specific products. Instead of paying someone else to advertise your business, you can do it in your online magazine for free. Continue reading
As the internet continues to advance, more businesses are adapting their content for the digital world. In fact, the magazine industry continues to move away from traditional methods of publishing as digital offers far more benefits than ever imagined before. With that said, here are 3 reasons why it times to go digital with your magazine:
1. Deliver Content Across Multiple Platforms: One of the greatest aspects of the internet is that information is easily accessible and travels at a relatively fast rate. This is why digitally publishing your magazine is effective when it comes to delivering your content across multiple platforms. There are various social media sites where your content can be shared, resulting in a larger audience. Additionally, your content is more accessible because your viewers have the option to access your Magazine Publishing through their computer, tablet, or mobile device. Continue reading
The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Is a digital magazine right for my business model? Continue reading