Tag Archives: Newspaper

Microfilm to Digital: Why You Should Convert Now

Whether you have microfilm with pictures, Genealogy records, newspaper clippings, old company files or magazine articles, that microfilm holds a piece of history for your company and possibly a piece of other people’s history, too. Whether you’re storing the microfilm in a company basement, a broom closet or an actual storage unit, these records are deteriorating and history is being lost. Converting from microfilm to digital can create a database for your company that can attract customers and add a line of credibility to your business, while also keeping a pieces of history alive. Here is why you need to make the conversion:

Lost Data

Microfilm is generally pretty sensitive to the elements, which means they degrade over time. The quality of these newspaper clips, articles or files will continue to decline, probably becoming unusable in the future. This means you may lose important information that you may need eventually. Additionally, a fire, tornado or other natural disaster could completely wipe out your microfilm database and destroy a piece of your business’ history. Digital data can be backed up into a cloud, preserving your documents permanently .

Reach Current Clientele

Some of those old documents could be very helpful for current clientele. Whether they are sleuthing past events or just have a general nostalgia for those simpler days, converting your old documents into digital files makes your archives much more accessible. These documents also show the history of a particular person, business or entity — yours or another person’s. Clients can utilize this information to learn more about your business, more about their roots or more about the past in general. Having these files easily on hand, in digital form, can attract potential patrons.

More Accessible for You

Have you ever had to spend an hour digging through old files to find the one thing you were looking for? That can be a huge waste of time. Microfilm is not as easily filed as it would be digitally. With digital files, a couple of well-informed clicks and you have the information you seek at your fingertips.

To begin digitizing your microfilm or if you have questions about the process, please contact us!

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Breaking: News portal provides Hail Mary save for struggling print

We’d be preaching to the choir if we started this off with facts and figures about how the print newspaper industry has been struggling for years. Suffice it to say, people simply aren’t buying papers anymore, cutting you off from the ad circulation revenue that caused papers to take off a few decades ago.

We also know that some have developed options that work for keeping a paper afloat in these troubled times, but simply staying afloat isn’t enough. Wouldn’t it be nice to see revenue actually grow?

A 21st Century Newspaper

No matter how you cut it, people just don’t like papers anymore. They’re bulky, use paper (recycled or not), and spending money on something you’re just going to be throwing away or recycling at the end of the day or week just doesn’t seem financially viable.

This has caused more and more people to get their news over the computer or through a smartphone, and the industry response has been to simply put up paywalls. A 21st century solution that adapts the old school beauty of print with the digital era is possible, through news portal development.

Rather than just putting stories up like a blog, a news portal allows you to provide a digital copy of your actual newspaper to consumers, as well as two new ways to generate revenue that can either be used individually, or in combination.

New Lines or Revenue

By using our system, you can run a subscription service that allows only those with a subscription to access your newspaper, on any device they choose. Through digital transactions, which studies show are more reliable than traditional subscription services that require action on the part of the buyer to renew, you can generate a rather consistent revenue stream once again for those that want to read your paper.

Another option this provides is the ability to charge advertisers both for their ad showing in your paper edition and your digital publishing edition, with the digital edition providing even more in-depth analysis of the demographics their ads will reach.

For more information on how you can increase your revenue through a news ePortal, providing your readers with a more convenient way to read the traditional looking newspaper you work hard on every day, contact us.

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News Portal Software Solution for Any Publication

It’s 7:30 a.m., the kids are still sleeping, you step onto the porch and pick up the Sunday-morning paper before the sprinklers come on. You settle into your favorite chair with a steaming cup of coffee to indulge. You head straight to the sports section, and then it’s back to the headlines, followed by the funnies. Wait a minute! It’s not 1995. Fast forward to 2015, there are no morning porch pickups, folding or flipping through pages, clipping out favorite articles, or ink-stained fingertips.

These days your newspaper, magazine, or publication needs to host a user-friendly website, that’s supported on whatever platform your reader is in the mood for that day. Whether it be a shiny little tablet, smart-phone, or big fancy monitor, your audience wants options.

However, seamlessly transforming your printed content to a digital platform can be tricky business. With a complete news portal software solution, your content will look exactly like the printed version while containing hyperlinks, animation, videos, and sound effects.

Transforming your printed content, and building a loyal readership isn’t impossible, in fact it is more attainable and easier than ever with a comprehensive digital publishing solution. Contact us today and see how a robust entertainment software platform can take your publication to the next level, while improving customer satisfaction, and expanding your readership. Also, take advantage of Adsense, PressKart, and Amazon services.

So let’s try this again…It’s 7:30 a.m., the kids are still sleeping, you settle into your favorite chair with a steaming cup of coffee, and wake up your sleeping tablet. You pull up your favorite Sunday-morning publication, head straight to the sports section, then it’s time for the headlines…Now that sounds about right!

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