The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population’s reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:
Outreach – Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials’ accessibility with the use of any device, regardless of the reader’s location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more. Continue reading
Are you growing weary of the technicalities of building and formatting your web page? Struggling with a format that can easily translate between devices? Daunted by the task of making your online site faithfully represent your printed work? In this ever-increasing technological age for business, digitization is no longer a rarity. In fact, digitization is a bare minimum expectation of any business that is seriously considered for utilization by up and coming customers.
The biggest mistake any business could pursue is being left in the dust when it comes to the technological field, especially when the boon of promotion and exposure a company could glean from online formatting is nearly immeasurable. There is a solution that remains the remedy for all of these online formatting issues and more. If you are looking for an all in one location for all of your online newspaper creation, maintenance, and amplification, look no further! Continue reading
In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.
Newspaper Software: Print Versus Digital
Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does Newspaper Software designed to take all that hard work your writers and graphic artists have done and put it into a usable format. Continue reading
More and more newspapers aren’t really paper anymore. Newspaper Publishing is changing rapidly. Consumers are transitioning away from paper media in favor of the ease, convenience and environmental conscience of online publication in increasing numbers and a publication that doesn’t display a strong online presence runs the risk of not getting its message across.
Publishers wanting to make the change to a successful online edition should recognize that they need more than content. A physical newspaper was, not too long ago, so integrated into our daily lives that they were essential props in movies and on television, we expected to see them everywhere, and we expected almost everybody, particularly professionals, to read them daily. Online readers need that familiarity too. Continue reading
If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper. Continue reading
Newspapers have been the life’s blood of democracy and healthy civilizations since their inception in the late 1700′s. Citizens need information to function in society and newspapers have the noble calling of providing that information. Keeping this tradition going is crucial, and it just might require digital newspaper publishing.
This is because print journalism is suffering some serious economic troubles. Revenue from advertising in print formats have slipped. In 2013, it was down 3.8%, and revenue from print-only circulation dropped 20%. Continue reading