Tag Archives: magazine publishing

Achieve better social media integration with magazine publishing software

In recent years, social media platforms have become an important marketing tool used by everyone from journalists to novelists to engage with readers and build an attractive brand. Developing a presence on social sites is as important today as producing relevant content for publishers interested in gaining readership.

With more and more readers finding all of their content on social sites, using social media to drive traffic is now a critical skill. But while publishers of eMagazines may have perfected the art of digital layout, learning to leverage social sharing and build a following on these new platforms can be a challenge.

Magazine publishing software can help by seamlessly integrating social features into your automated delivery and providing you with useful analytics.

Social media integration allows publishers to leverage their own readers to promote content. In today’s social online world, readers want an easy way to share what they are reading with followers. The latest publishing software allows readers to share your content with a single click. Continue reading

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How To Start Magazine Publishing Successfully

So, you want to start a magazine. Congratulations! Naturally, you want a successful publication. But with such a vast market out there already, how will YOU make your magazine successful? Here are some ideas to help you enter the world of successful magazine publishing.

1. Find Your Niche

While you could certainly try to cast a wide net, you just can’t please all of the people all of the time. Your best bet is to pick a subject and then narrow it down. For example, you wouldn’t just try to build a magazine for a rural market. You may want to focus your information on the issues facing small-time farmers who are trying to make a living doing what they love. This not only narrows your topic but gives you a specific demographic as well.

2. Study Your Competitors

Find out who is successfully running a publication that focuses on the area you are. What are they doing right? What are they doing that you think you can improve on? What can you offer your readership that they don’t? Continue reading

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eMagazine Publishing: The Next Frontier

Research shows that 36% of all Americans are multi-platform, meaning they own more than one internet-capable device.  66% own at least two devices. And out of those users, reading news and magazines online is a highly popular activity. Pew Research found that, “64% of tablet users read news weekly and 37% do this daily. The percentages are similar for smart phone users at 62% weekly and 36% daily.”

However, many magazine publishing companies aren’t tailoring their content for a digital audience; they’re simply replicating their material as-is and hoping its readability (or lack thereof) doesn’t affect consumer interest. But of course it is! Beautiful graphics, larger fonts, RSS feed compatibility… these are all reasons that magazine publishers should be actively investing in platforms that can take their print media and transform it into a spectacular eMagazine. Continue reading

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Your Magazine Publishing Solution Needs an Upgrade

If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn’t work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.

At Pressmart, we know that magazine publishing are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine.   Continue reading

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Get Started in Digital Publishing

Digital publishing is an endeavor where entrepreneurs have a chance to make a mark on society. If you are planning a digital magazine or news outlet, you know that publishing has lots of interconnected components to master. With more than ten years of experience in the digital news sector, we have extensive insights into launching online publications.

Here are our three essential tips for building a digital publication to thrive.

1. Plan for multiple revenue streams

Content is king, but a digital publication must be a business at its core. Select a publishing platform to meet both your business needs and your content needs. Even if you plan on being fully ad-supported, you will want your enterprise to retain the ability to shift from a free subscription to a paid service if conditions change. Multiple revenue streams are the secret sauce of successful digital publications. The technology you choose should provide a user experience your readers will enjoy and comprehend now and after any future business pivots. Continue reading

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Why is Online Magazine Publishing Important?

Often magazine companies that are already publishing hard copies of their material wonder why they should bother with magazine publishing. In fact, they may even be afraid of it, thinking that offering free online content will reduce subscription rates. However this is not the case and online publishing can even provide you with many potential benefits. So why is online magazine publishing so important? Let’s answer that question below.

Online Magazine Publishing Increases Revenue

The first thing you need to know about offering free content online is that it will not reduce subscription rates. In fact, it will actually help you increase your revenue. Offering some of your content up for online access gives your readers a taste for what you have to offer and provides them with an easier path for subscription. Continue reading

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Digitizing Information Expanding Your Audience

Electronic media fall among the fastest growing information sources in the 21st century. Today, we all agree that researching information in real books always seems outdated and time-consuming. Owing to this, most researchers and readers have opted to use online materials as with only a press of a button you have all the information and data you need. For this reason, authors and writers should quickly adapt to the use of digital publishing for their information so as to remain relevant and accessible.

Choosing an experienced and qualified firm for your data digitization is sagacious. Founded in 2006, Pressmart Media Ltd is a global digital publishing company that offers all online publishing and digitization services. Our services include digitization of materials such as newspapers, journals, books brochures, other reading materials.

Why should you pick Pressmart Media Ltd for your document digitization? Continue reading

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Digitizing Information Expanding Your Audience

Electronic media fall among the fastest growing information sources in the 21st century. Today, we all agree that researching information in real books always seems outdated and time-consuming. Owing to this, most researchers and readers have opted to use online materials as with only a press of a button you have all the information and data you need. For this reason, authors and writers should quickly adapt to the use of digital publishing for their information so as to remain relevant and accessible.

Choosing an experienced and qualified firm for your data digitization is sagacious. Founded in 2006, Pressmart Media Ltd is a global digital publishing company that offers all online publishing and digitization services. Our services include digitization of materials such as newspapers, journals, books brochures, other reading materials.

Why should you pick Pressmart Media Ltd for your document digitization? Continue reading

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Five Benefits of Digital Magazine Publishing

Digital magazine publishing comes with many benefits. Find out how a digital magazine can help your business reach new customers.

The Benefits

1. Reach international customers

Online publications have the potential to reach people across the globe. You can reach customers you would never have known about. As the popularity of your publication increases, so does your reach.

2. Link to your own products and resources

An online magazine publishing puts your company front and center. You can link directly to your homepage, or link to specific products. Instead of paying someone else to advertise your business, you can do it in your online magazine for free. Continue reading

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3 Advantages To Digital Publishing in 2017

Whether it is a book, magazine or article, the internet has certainly revolutionized the way we choose to publish. In 2017, the popularity of digital publishing has only grown stronger and has opened the door to new opportunities. Essentially digital publishing has presented an array of benefits to business owners in terms of convenience, visibility, and reach. Here’s why:

Storage

For starters, with the wide-range of space available digitally, documents are now stored safely online. This essentially means that less time is spent finding important material because everything can be organized, which will result in an increase in productivity. In addition to this, since material can be stored online, this means that it can also be accessed regardless of geographical location. Continue reading

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