Tag Archives: eportal software

How Outsourcing News Portal Development is Beneficial

In this decade, readers’ and advertisers’ desire to read information online drives publishers like you to make your customers’ online experience as interactive and user-friendly as possible. This need calls for a news portal that can easily spread and present content in an appealing way.

Although you desire a responsive news portal for readers, providing one can be difficult. Maintaining content requires advanced technical expertise that you may not have. To efficiently disseminate content to your readers, consider outsourcing your news portal development to an innovative digital publishing company. Continue reading

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Expanding Your Reach With Eportals

Eportals are a bit like doors. They can invite in everyone and boost the business behind it just by being well-designed, making it a cost-effective way to promote your ‘house.’ A previous post covered how a professional portal development can make your content feel credible to visitors, thus convincing them to return, but have you considered how an eportal can bring in new visitors in the first place?

It starts with being geared towards SEO. With a wide sampling of your unique content, a web portal can attract new visitors through search engines. When you include embedded videos and photo galleries, you will cast an even wider net for potential searchers. The easily updated content keeps web crawlers returning, which in turn keeps it high on pages of hits.

Once you have the new user looking over your content, you can benefit from word-of-mouth advertising. Although, you might more accurately call it word-of-social-media advertising. Our web portal development allows visitors to easily share items they find interesting through Facebook and Twitter. Your brand name will spread to even more potential customers with these enticing samples, thus providing free advertising to people without you investing any additional resources.

Finally, eportals support multiple languages. Your content can attract people with a wide range of native languages, making it desirable to many more people than if you stuck with only one. Speaking a person’s home language is the number one way to make them feel comfortable, and comfortable customers are repeat customers.

If you feel ready to reach more people through eportal, contact us. Our portals are not only SEO friendly, but they have all the features that attract the customers you want.

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Breaking: News portal provides Hail Mary save for struggling print

We’d be preaching to the choir if we started this off with facts and figures about how the print newspaper industry has been struggling for years. Suffice it to say, people simply aren’t buying papers anymore, cutting you off from the ad circulation revenue that caused papers to take off a few decades ago.

We also know that some have developed options that work for keeping a paper afloat in these troubled times, but simply staying afloat isn’t enough. Wouldn’t it be nice to see revenue actually grow?

A 21st Century Newspaper

No matter how you cut it, people just don’t like papers anymore. They’re bulky, use paper (recycled or not), and spending money on something you’re just going to be throwing away or recycling at the end of the day or week just doesn’t seem financially viable.

This has caused more and more people to get their news over the computer or through a smartphone, and the industry response has been to simply put up paywalls. A 21st century solution that adapts the old school beauty of print with the digital era is possible, through news portal development.

Rather than just putting stories up like a blog, a news portal allows you to provide a digital copy of your actual newspaper to consumers, as well as two new ways to generate revenue that can either be used individually, or in combination.

New Lines or Revenue

By using our system, you can run a subscription service that allows only those with a subscription to access your newspaper, on any device they choose. Through digital transactions, which studies show are more reliable than traditional subscription services that require action on the part of the buyer to renew, you can generate a rather consistent revenue stream once again for those that want to read your paper.

Another option this provides is the ability to charge advertisers both for their ad showing in your paper edition and your digital publishing edition, with the digital edition providing even more in-depth analysis of the demographics their ads will reach.

For more information on how you can increase your revenue through a news ePortal, providing your readers with a more convenient way to read the traditional looking newspaper you work hard on every day, contact us.

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Why Do You Need Newspaper Website Development?

It’s the digital age. More information is available online than ever before, with many news sources scrambling to have their information up ahead of the curve and give their clients the newest possible updates. You know that having your newspaper available online keeps it in operation; but why hire professional newspaper website software development?

Professional Newspaper website software development provides the best possible experience for all users. Your readers are visiting your site from a number of different devices. They’re checking it on their desktop computers at work, scrolling through articles on their phones through their commute, and sitting on the couch with a tablet while the kids do their homework. No matter what device your readers use to access your page, you want to know that they’re getting the best possible experience.

Easy integration of pictures and video. Many readers no longer have the necessary attention span to read through a dense article. You’re constantly competing with other things for their attention: social media sites, mobile games, and entertainment websites that deliver absorbing content at the press of a button. To keep the attention of your readers, you need to include picture and video content–and you need to be able to do it as quickly and easily as you can upload an article.

Social media integration keeps your site alive. The power of social media is impossible to measure in its entirety. You want seamless social media integration that will make updating your fans as simple as the press of a button, calling their attention to your latest stories and highlighting current events. Keeping your social media sites up to date can be a challenge, but integrating the process into your existing website makes it easier than ever.

Make Newspaper back issues readily accessible. Often, readers want to go back and check over information that they’ve read previously. You want your website to make that as easy as possible with readily accessible back issues that are right at hand for your readers.

Keep your Newspaper website search engine friendly. When readers search for information about a topic you’ve covered, do they even see the articles you’ve published? Ideally, you want to keep your site as search engine friendly as possible. Different search engines have different methods for determining where you’ll rank, so working with a professional newspaper website software development company will help ensure that you’re meeting all the guidelines for the search engines that matter most to you.

Ready to get started working with Newspaper website software Development or News portal development experts? Contact us today.

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