The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population’s reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:
Outreach – Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials’ accessibility with the use of any device, regardless of the reader’s location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more. Continue reading →
In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.
Newspaper Software: Print Versus Digital
Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does Newspaper Software designed to take all that hard work your writers and graphic artists have done and put it into a usable format. Continue reading →
Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.
After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world. Continue reading →
If your business or group publishes a printed newspaper, you may want to consider online newspaper publishing to drive additional subscription revenue. Pressmart Media Ltd has a software tool that will allow you to generate an online version from your printed version. By creating an online version of your business’s media, you will be able to generate revenue from that online source and reach a broader market of subscribers than is possible with a print-only newspaper. Continue reading →
Digital newspaper publishing and the increasing demand for content across all connected devices has changed the way that the world interacts with traditionally printed publications and that trend is only getting stronger as the industry looks to the future. While analysts may say that technology and digital publishing is killing print, digitizing your publication’s archives can actually keep it alive forever. Continue reading →
Newspapers have been the life’s blood of democracy and healthy civilizations since their inception in the late 1700′s. Citizens need information to function in society and newspapers have the noble calling of providing that information. Keeping this tradition going is crucial, and it just might require digital newspaper publishing.
This is because print journalism is suffering some serious economic troubles. Revenue from advertising in print formats have slipped. In 2013, it was down 3.8%, and revenue from print-only circulation dropped 20%. Continue reading →