The benefits of taking your print publication online are clear:
- More exposure for your content.
- Ease of access for your readers.
- Increased readership by expanding into new territories.
- Translate content into different languages automatically.
- Low overhead.
- Social media engagement and sharing.
- Adding digital media to your content like videos.
But, the process of transitioning online is full of pitfalls and difficulties that have left some brands in the dust.
We’ve been helping newspapers, magazines and entertainment companies create beautifully designed online portals for over 10 years and we’ve learned a thing or two about doing it successfully.
So, we’re going to outline a few tips and tricks you should know if you’re still wondering how to create a portal website for your newspaper or magazine.
#1: Don’t Forget Mobile
Readers don’t just want to interact with your content on their laptops or computers. They want to be able to access your brand 24/7 on their tablets and smartphones.
Some brands end up designing a separate portal for each device type thinking that one platform can’t dynamically display their content to all devices.
This approach can work for a little while, but eventually, a new device gets released and now you have to create an entirely new portal for that specific device.
This isn’t how to create a portal website that will work for your brand in the long-term.
Make sure that your newspaper or magazine uses a web portal development company that understands how to create a portal website that is responsive for all devices under one platform.
This way your content will display beautifully on any screen size or device that gets released in the future and you can rest easy knowing your readers will always be able to access your content.
#2: Don’t Forget SEO
SEO or search engine optimization is more relevant today than ever before. There are constant streams of new brands and content hitting the internet every second and they’re all vying for your reader’s eyeballs.
You have to make sure that your brand comes up before your competitor’s when your audience is searching for something to give their attention to.
Anyone who’s creating your online portal has to be familiar with both desktop and mobile SEO if your brand is going to be successful. When you’re in talks with any website portal development company on how to create a portal website, SEO must be on the forefront of that discussion.
#3: Don’t Forget to Add Something Special
Digital experiences are built on more than simply having an online version of your content. Any website portal development company you work with must be able to understand your audience and help you build interactivity into your digital experience.
This could be things like stock tickers, weather widgets, sports scores, video media like interviews or current events, etc. Anything that your audience would enjoy and that builds on your brand.
This will help keep your audience engaged with your content and make them less likely to leave your website.
While you’re still figuring out how to create a website portal, it can be overwhelming, confusing and a waste of time and money. By starting out with these tips as a foundation for your portal development project, you’ll be on the right track to creating a quality experience for your readers.Share :