Whether you’re a print newspaper considering a transition to eNews or simply seeking to stand out from the competition, grabbing the attention of consumers in a digital age is a challenge. With more content available than ever, publishers must think strategically to reach the people they want to reach.
Fortunately, a comprehensive digital delivery platform can help you understand your readers, improve user experience, and broaden your reach.
The primary function of digital delivery platforms is certainly the ability to effortlessly publish content in an interactive way. However, the analytical features often provide even more benefit to the user.
Unlike with a printed newspaper, a digital platform allows you to understand exactly who your readers are and what they find most appealing. Online analytics can track demographics, clicks and shares, and even how consumers came to your articles. Continue reading →
In today’s ever-changing world filled with technology, more and more businesses are looking to publish their newspapers online. There are many advantages of digitizing your company’s news as print is becoming less popular. When your clients have the option of seeing and hearing the news right away, it’s a no-brainer as to which form of newspaper they would prefer.
Faster, Easier Methods
With an online newspaper maker, it’s faster and easier than ever to retrieve the news information you need online. There is no need to track down a paper copy any longer when it’s available online at any given moment. This saves not only time, but money in the process. The best time to learn about the latest news trends is now and avoiding the print is the easiest way to speed up this process!
Instead of printing a newspaper and waiting a given amount of time, any important updates that need to be shared can be done with the click of a button. This provides ease of access to regular updates for those reading your online newspaper. There is no waiting a week for the next publication. Your news is regularly updated and available in the easiest way possible. Continue reading →
Are you thinking of transitioning your print newspaper to a digitized newspaper? You’re on the right track if you are interested in increasing your profitability (among a host of other benefits).
Digitalization of your publication will benefit your bottom line by opening doors to new forms of monetization. This is in addition to saving money by reducing printing costs.
Let’s take a look behind those doors, so you can see how online newspaper maker can help take your publishing house to new levels of expansion.
Multiple Revenue Streams
Once you digitalize your newspaper, you’ll have access to multiple revenue streams. You’ll still have your paid subscription base, of course. But you’ll also have three types of ad spaces – at the page level, article level and article genre level – to generate more money. Continue reading →
The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population’s reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:
Outreach – Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials’ accessibility with the use of any device, regardless of the reader’s location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more. Continue reading →
As more and more people turn to mobile devices to consume news and information, providing a state-of-the-art digital experience to the end-user is of vital importance. Today’s mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many newspaper makers and content providers are finding that merely digitizing their publications and making them available online is no longer enough to grow and maintain subscriber bases.
To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include: Continue reading →
Are you growing weary of the technicalities of building and formatting your web page? Struggling with a format that can easily translate between devices? Daunted by the task of making your online site faithfully represent your printed work? In this ever-increasing technological age for business, digitization is no longer a rarity. In fact, digitization is a bare minimum expectation of any business that is seriously considered for utilization by up and coming customers.
The biggest mistake any business could pursue is being left in the dust when it comes to the technological field, especially when the boon of promotion and exposure a company could glean from online formatting is nearly immeasurable. There is a solution that remains the remedy for all of these online formatting issues and more. If you are looking for an all in one location for all of your online newspaper creation, maintenance, and amplification, look no further! Continue reading →
In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.
Newspaper Software: Print Versus Digital
Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does Newspaper Software designed to take all that hard work your writers and graphic artists have done and put it into a usable format. Continue reading →
Are you a newspaper publisher without an online edition? Or is your online edition unreliable, or unable to be read on all devices?
If you replied “yes” to either question, you’re missing out on readership, ad revenue, and even valuable customer analytics.
What Can an Online Newspaper Do For You?
An online newspaper, or ePaper, is an online version of your newspaper, tabloid, or broadsheet, with its original layout, including articles, ads, and images. However, it is not simply a static representation of your paper. Continue reading →
More and more newspapers aren’t really paper anymore. Newspaper Publishing is changing rapidly. Consumers are transitioning away from paper media in favor of the ease, convenience and environmental conscience of online publication in increasing numbers and a publication that doesn’t display a strong online presence runs the risk of not getting its message across.
Publishers wanting to make the change to a successful online edition should recognize that they need more than content. A physical newspaper was, not too long ago, so integrated into our daily lives that they were essential props in movies and on television, we expected to see them everywhere, and we expected almost everybody, particularly professionals, to read them daily. Online readers need that familiarity too. Continue reading →
Taking your newspaper or magazine digital is a big step for any publication. There are lots of moving parts to consider and unless you’ve done it before you probably have no idea where to start.
After helping over 400 publications take the leap into the digital realm and over 10 years of experience in cloud innovation, we’ve learned a thing or two about how to best transition into the digital newspaper world. Continue reading →