Whether you’re a print newspaper considering a transition to eNews or simply seeking to stand out from the competition, grabbing the attention of consumers in a digital age is a challenge. With more content available than ever, publishers must think strategically to reach the people they want to reach.
Fortunately, a comprehensive digital delivery platform can help you understand your readers, improve user experience, and broaden your reach.
The primary function of digital delivery platforms is certainly the ability to effortlessly publish content in an interactive way. However, the analytical features often provide even more benefit to the user.
Unlike with a printed newspaper, a digital platform allows you to understand exactly who your readers are and what they find most appealing. Online analytics can track demographics, clicks and shares, and even how consumers came to your articles. Continue reading →
In recent years, social media platforms have become an important marketing tool used by everyone from journalists to novelists to engage with readers and build an attractive brand. Developing a presence on social sites is as important today as producing relevant content for publishers interested in gaining readership.
With more and more readers finding all of their content on social sites, using social media to drive traffic is now a critical skill. But while publishers of eMagazines may have perfected the art of digital layout, learning to leverage social sharing and build a following on these new platforms can be a challenge.
Magazine publishing software can help by seamlessly integrating social features into your automated delivery and providing you with useful analytics.
Social media integration allows publishers to leverage their own readers to promote content. In today’s social online world, readers want an easy way to share what they are reading with followers. The latest publishing software allows readers to share your content with a single click. Continue reading →
At Pressmart Media, we work with new projects and evolving companies alike. Whether your business is new or ready to level up to a new array of functionality, a web portal may be the solution that will best suit your needs. Today we’ll look at the needs of a growing enterprise that has outgrown a simple webpage approach.
Is your current page hard for people to find?
A true web portal that is SEO friendly allows more readers to find your published content. And you will know that for a fact. Easy tools built into our portal software offer simple, effective access to analytics that reveals where your readers are from and how they navigate your portal. This allows you to adapt and be more agile in the marketplace. You’ll better understand the relationship between ads and page views, navigation, and a sales funnel, or between any other revenue generators on your site.
Finally become truly mobile
Many users will visit your portal through mobile phones and tablets, so our portals are compatible with every device and computer to ensure unhindered access to your content. No need to test on multiple platforms or ask your users for feedback: We have done that for you. Continue reading →
In today’s ever-changing world filled with technology, more and more businesses are looking to publish their newspapers online. There are many advantages of digitizing your company’s news as print is becoming less popular. When your clients have the option of seeing and hearing the news right away, it’s a no-brainer as to which form of newspaper they would prefer.
Faster, Easier Methods
With an online newspaper maker, it’s faster and easier than ever to retrieve the news information you need online. There is no need to track down a paper copy any longer when it’s available online at any given moment. This saves not only time, but money in the process. The best time to learn about the latest news trends is now and avoiding the print is the easiest way to speed up this process!
Instead of printing a newspaper and waiting a given amount of time, any important updates that need to be shared can be done with the click of a button. This provides ease of access to regular updates for those reading your online newspaper. There is no waiting a week for the next publication. Your news is regularly updated and available in the easiest way possible. Continue reading →
So, you want to start a magazine. Congratulations! Naturally, you want a successful publication. But with such a vast market out there already, how will YOU make your magazine successful? Here are some ideas to help you enter the world of successful magazine publishing.
1. Find Your Niche
While you could certainly try to cast a wide net, you just can’t please all of the people all of the time. Your best bet is to pick a subject and then narrow it down. For example, you wouldn’t just try to build a magazine for a rural market. You may want to focus your information on the issues facing small-time farmers who are trying to make a living doing what they love. This not only narrows your topic but gives you a specific demographic as well.
2. Study Your Competitors
Find out who is successfully running a publication that focuses on the area you are. What are they doing right? What are they doing that you think you can improve on? What can you offer your readership that they don’t? Continue reading →
Research shows that 36% of all Americans are multi-platform, meaning they own more than one internet-capable device. 66% own at least two devices. And out of those users, reading news and magazines online is a highly popular activity. Pew Research found that, “64% of tablet users read news weekly and 37% do this daily. The percentages are similar for smart phone users at 62% weekly and 36% daily.”
However, many magazine publishing companies aren’t tailoring their content for a digital audience; they’re simply replicating their material as-is and hoping its readability (or lack thereof) doesn’t affect consumer interest. But of course it is! Beautiful graphics, larger fonts, RSS feed compatibility… these are all reasons that magazine publishers should be actively investing in platforms that can take their print media and transform it into a spectacular eMagazine. Continue reading →
We live in competitive times and this means you have to offer more than what the competition has to offer. Web portal software has the ability to help you in a number of different ways, reaching more people and creating more content for your target audience.
Increase Your Reach
You have the ability to increase your reach significantly when you use web portal. More people choose portals when they’re on a mobile device, such as a tablet or smartphone. This means you’re going to increase your reach specifically with mobile audiences.
If you already have a blog and other content, that’s great for your desktop users. With the introduction of this software, you can tap into another portion of your target demographic. Continue reading →
If your online magazine is stuck in a clunky format that fails to offer the best user experience to your readers, has limited ad layout flexibility or doesn’t work as it should on all mobile devices, there is no reason to delay a move to a modern software solution. Each day that you provide an inferior reader experience is a day that you lose loyalty, dilute your own brand and make your competitors look better to the advertisers in your sector. Magazine publishing must fulfill one basic promise to readers, advertisers and the editorial team assembling the issues: Digital should be easy.
At Pressmart, we know that magazine publishing are constantly searching for more reliable and refined options. We speak daily with people who are struggling to find a solution that actually delivers the promises their first platform made to them. This ongoing detailed feedback has built our knowledge and bolstered our resolve to create a magazine publishing solution that shines when compared point by point with all the features in the marketplace. The upgrade you are waiting for will not come from your provider, deeply mired in legacy code. Your publishing evolution awaits with our sleek, reliable, responsive publishing product, e-Magazine. Continue reading →
Digital publishing is an endeavor where entrepreneurs have a chance to make a mark on society. If you are planning a digital magazine or news outlet, you know that publishing has lots of interconnected components to master. With more than ten years of experience in the digital news sector, we have extensive insights into launching online publications.
Here are our three essential tips for building a digital publication to thrive.
1. Plan for multiple revenue streams
Content is king, but a digital publication must be a business at its core. Select a publishing platform to meet both your business needs and your content needs. Even if you plan on being fully ad-supported, you will want your enterprise to retain the ability to shift from a free subscription to a paid service if conditions change. Multiple revenue streams are the secret sauce of successful digital publications. The technology you choose should provide a user experience your readers will enjoy and comprehend now and after any future business pivots. Continue reading →