Monthly Archives: April 2017

The Beauty of Online Portal Development

You want your brand to go big. Reach millions of people, expand your overarching message, and ultimately to be a brand you can be proud of! But how? What’s going to allow you to get where you want your business to be and won’t cost you much? The solution is pretty simple, actually. Here are some of the benefits of opting towards Online Portal Development!

Simplicity in itself

Some third party website coders can charge a hefty sum just for a few design tweaks to your website, but this isn’t the case with online portal development. Unlike most other siteware, Online Portal Development offers a flexible user interface that’s fully customizable so you can spend more time catering to your needs instead of wasting it on things you don’t need. But the best part of all? There’s no previous IT experience needed. You’re in control from day one. That’s what I call efficient simplicity. Continue reading

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Online Portal Development – Streamlined Access Tailored to Your Audience

Your online portal is the access point through which every visitor enters and navigates your online world, and is key to your enterprise’s success.  Follows are elements of effective online portals.


  • Great online portals adapt to multiple platforms and devices. Whether desktop, laptop, tablet, or mobile device, the content is delivered in a manner that enhances the user experience by organizing and presenting information in the manner best suited for the specific device being used.
  • Adapts to different audiences. Portals that offer fast access to updated content, archived information, restricted/logon access to intranet or paid content, etc… enhances the user experience. Continue reading
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Your Smartphone Sales Funnel: The Importance of Responsive Web Portal Development

Recent closures of brick-and-mortar stores often cite online competitors as a key reason of their decline. According to Time magazine, most online shopping now occurs via smartphones and tablets. Why are so many people flocking to shop on their phone instead of getting products in their neighborhoods?

Responsive websites fill a niche immediately.

The first place many would-be customers arrive is Google. They may search for a brand, specific product, or just general how-to information. Google has caught onto the influx of smartphones and now ranks websites that cater to smartphones higher. These websites are designed with specific technologies to provide functionality, regardless of the phone type. This technology is done through responsive web portal development. This technology balances industry standards against required use. The end result pushes the would-be customer toward a solution faster. This allows online marketplaces to focus on specific audiences. In a nearby neighborhood, these audiences may not be large enough to sustain a business. However, when pulled from across many neighborhoods, the story changes. Continue reading

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Three Essential Elements To Successful Online Newspaper Publishing

The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population’s reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:

Outreach – Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials’ accessibility with the use of any device, regardless of the reader’s location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more. Continue reading

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