The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.
There are a few key points to consider before jumping onto the digital magazine bandwagon.
Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.
As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute. Continue reading →
Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.
1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform. Continue reading →