Perhaps you’ve noticed fewer visitors to your virtual magazine or newspaper, and you’re wondering why. Your topics are hot, and your content is great; meaning your readership should increase, not decrease. You need your readers back to prevent advertisers from reaching out to competitors in order to position themselves in front of a larger audience. Yet, to regain or exceed your previous readership, it’s important to know a few reasons why readership has dropped on your digital publishing platform in the first place .
Readers Are Pre-Occupied: the truth is your readers are pre-occupied reading various blogs, listening to podcast, and engaging in social media. An article in Digital Trends revealed that people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day if not more. Your competition is no longer the magazine or newspaper next door, but it’s the average Joe who is speaking the everyday language of today’s consumers on virtual platforms. Continue reading →
You need to have a strong online presence for your publication, the time has come where a simple website platform is not enough. It can be hard to navigate which tools will be of real assistance in the world of digital publishing. If you are struggling with the transition to online publication, or simply need a stronger presence online, look no further than Pressmart Media Ltd. With digital publishing software which is easy to use and reader accessible, you can streamline your online efforts and step into a stronger future for your publication.
Pressmart provides a wide variety of options when it comes to the digital publishing software offered. You can have an E-version of your paper or magazine. These digital versions of your publication are interactive and completely user-friendly. There are also options for ePortals, which will heavily increase the traffic of your platform. If your publication has the potential for an online archive, there is an Earchive that can bring your archive online easily for readers to view. Continue reading →
As more and more people turn to mobile devices to consume news and information, providing a state-of-the-art digital experience to the end-user is of vital importance. Today’s mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many newspaper makers and content providers are finding that merely digitizing their publications and making them available online is no longer enough to grow and maintain subscriber bases.
To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include: Continue reading →