Monthly Archives: July 2016

How to Create a Newspaper App that People Will Actually Use

Creating a powerful newspaper app has several obvious advantages: you can create and distribute content to a growing number of online readers while expanding your business.

Plus, mobile conversion rates are higher than desktop rates, so any modern publication needs to invest in their mobile presence.

But simply creating the app isn’t enough: your app needs to function well and provide content in a clear, easy-to-read fashion.

Here are 3 tips for optimizing your app and ensuring that people will actually want to use it. Continue reading

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5 Steps For a Successful News App

According to the Pew Research Center, in 2015, almost three-fourths of U.S. adults were smart phone users. In a mere four years, that number increased by 35%. That’s important, because where there are smart phones, there are news apps.

That population represents an important portion of the world’s news consumers. If you’re interested in making your content widely accessible a mobile app has the ability to greatly increase traffic. It’s fair to contend that having a companion app for a trustworthy news source is largely the expectation of the smart phone user. Continue reading

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