Monthly Archives: June 2015

How Digital Publishing Helps Your Newspaper or Magazine Reach More Customers

It seems that every corner of the publishing world is reporting losses in print circulations. Digital publishing is the future of newspapers and magazines. By publishing in an online format, companies can reach a broad audience more effectively.

Digital is Here to Stay
Once considered a passing fad, statistics show adults are converting to the ease and convenience of electronic publications. Over 1/3 of US adults will own an e-reader by 2016 and 45-50% use their reader to access news or magazines, including ads. For The Economist, 77% of readers have never had a print subscription. Adapting to a new format is especially important as studies on the news media show that while overall circulation is down, demand for content on tablets and smartphones is growing.

Digital Editions are a Smart Marketing Choice
While many publishers are struggling to transform print media into digital, studies show increasing benefits to publishing online. 2014 marketing research showed 26% of customers preferred the tablet version of a magazine over the print version. Online publishing attracted new, younger customers, increased ad revenue (customers are more likely to click an online ad), and helped companies gather data and generate reports on their readers. Readers are embracing digital subscriptions which outsell single issues three to one and mobile traffic on digital sites is as high as 60%.

Digital Editions Engage Customers
Magazines remain incredibly popular with surveys showing 91% of adults (96% under 25) read magazines regularly. Online editions provide increased engagement with readers accessing more sessions per month and more pages per session. 82% of customers reported being “very satisfied” with only digital editions and 73% intended to renew. Digital editions also encourage larger engagement with the brand as 80% of readers either visited the publication’s website, recommended the magazine, or visited the magazine’s social media site.

Engage more readers by providing digital content. Contact Pressmart Media Ltd to find a digital publishing solution that matches your needs.

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Five Reasons Why Your Newspaper or Magazine Will Be In Peril If You Don’t Do Online Publishing

With the rise of tablets, smartphones, and other mobile devices constantly growing and the ever-increasing desire for paperless versions of books and periodicals, online publishing is a necessary software for all newspapers and magazines to have in their software belt. In fact, there are five reasons why your company will be in serious peril if you neglect to use online publishing for your periodical.

First of all, if you are not using online publishing, you are only tapping into a small portion of your potential readership. There is a large (and ever-expanding) portion of our society that will no longer subscribe to periodicals that are only available as a hard copy, as they want the information available at their fingertips and conveniently stored in their mobile devices.

Second, if your newspaper or magazine is not online, you risk missing out on an even greater pool of people to join your readership, as those individuals can not test out your articles when they do an online search for a given topic. They will miss out on how amazing your paper or magazine is and will turn to someone else’s instead.

Third, you run the risk of appearing archaic and out of touch with today’s culture, which is a definite no for any business with a desire for a reputation as being on the cutting edge and a leader in their field.

Fourth, online publishing produces an added dimension of interesting features compared to its paper counterparts. These exciting features maintain reader interest and feed the desire for the readers to renew their subscriptions. For example, with the online version of a magazine or newspaper, a reader can click on articles in order to access related videos, photos, timelines, past articles related to the topic, etc. Without online publishing, this isn’t an option.

Lastly, online publishing allows your readership to share articles they like that come from your site with all of their friends on social media, giving your company’s newspaper or magazine an exponential amount of free advertising.

If you choose not to use online publishing, your business is missing out on all of this and it is only a matter of time before your periodical becomes obsolete and replaced by a more savvy competitor. At Pressmart, we turn your modest investment into a goldmine of future business through online publishing. If you are ready to expand your newspaper or magazine’s horizons by exploring online publishing, please contact us at Pressmart. We are ready to help.

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