India-Pakistan match attracts millions to Television
India's 4-1 victory over Pakistan in the first match of the hockey World Cup on Saturday drew millions of television viewers.
State-owned Doordarshan (DD) had 11 million viewers hooked between 8pm and 10pm, the duration of the match, while Ten Sports drew at least 3 million viewers, according to television viewership measurement agency Audience Measurement and Analytics Pvt. Ltd (aMap).
The television rating point, or TRP, however, remained low at 0.33% on Ten Sports, a channel owned by Zee Telefilms Ltd and Dubai-based Taj Television Ltd.
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State-owned Doordarshan (DD) had 11 million viewers hooked between 8pm and 10pm, the duration of the match, while Ten Sports drew at least 3 million viewers, according to television viewership measurement agency Audience Measurement and Analytics Pvt. Ltd (aMap).
The television rating point, or TRP, however, remained low at 0.33% on Ten Sports, a channel owned by Zee Telefilms Ltd and Dubai-based Taj Television Ltd.
To read the full article, click here...
To read the ePaper, visit: http://epaper.livemint.com
Labels: doordarshan, hockey, hockey world cup, television viewers, ten sports, trp, zee telefilms
posted by PressMart Team at
12:04 PM
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