BigAdda.com to open up site for advertising

BigAdda.com, the social networking site of Reliance Entertainment, is ready to get advertisers on board. Speaking to agencyfaqs!,
The company is planning to launch mobile features in the first quarter of 2008, This will include both SMS and GPRS features, BigAdda recently announced that it has attracted 1.24 million members since its launch in August 2007. According to the company, 78 per cent of the users on the site are in the age group of 16-27 years, 78 per cent are male and 40 per cent of them are from Tier II towns such as Bhilai, Amritsar and Surat.