Friendship Day (6th Aug)

Time for the Black-Pink bonding

When the bike Bajaj Pulsar came with their punch line – ‘Fear the Black’ it created ripples on the streets - many did fear the black and thought it wiser to go for the Black rage.Black did rule the youth then, especially boys and maybe it still does but then came the TVS Scooty with its Th(P)inking.The Scooty Campaign seems to have got most things right,
Whether the choice of the Chirpy Preity as their Brand Ambassador or making Pink gel with the Girls (metrosexuals may disagree) or most importantly its feather line – ‘Pink ke saath panga nahe’ (Never Challenge Pink)
Now as we near the Friendship Day, Fa thought it ideal to launch their new Ad campaign.Here Fa seemed to have done their homework pretty well – considering their Target Group, Product and the Timing of the Ad.
The particular Ad shows men hoping for black but the lady hope turns in with a pink deo-spray. Not to disappoint the guys, she says tomorrow it will be Black.

Fa makes an effort to bring the Black & Pink closer. And may eventually be successful too. This season the Black-Pink Combo might dominate all the other colors. MJ might start to pen his new song ‘No matter if it were Black or Pink’.