Magazine Publishing: 3 Reasons Why Digital Publishing is Most Effective

As the internet continues to advance, more businesses are adapting their content for the digital world. In fact, the magazine industry continues to move away from traditional methods of publishing as digital offers far more benefits than ever imagined before. With that said, here are 3 reasons why it times to go digital with your magazine:

1. Deliver Content Across Multiple Platforms: One of the greatest aspects of the internet is that information is easily accessible and travels at a relatively fast rate. This is why digitally publishing your magazine is effective when it comes to delivering your content across multiple platforms. There are various social media sites where your content can be shared, resulting in a larger audience. Additionally, your content is more accessible because your viewers have the option to access your Magazine Publishing through their computer, tablet, or mobile device.   Continue reading

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Every Business Needs A Digital Publishing Solution

Content, content, content. That is the buzzword among marketing professionals giving advice on how to strengthen a brand’s online presence. Many heads in the business world are scratched as they mull over what this means regarding a company website connected to the most popular social media platforms and a blog. What else is there for a company to do to? Add an aspect of legitimacy to a brand with traditional content like press releases and news articles. That means a company needs a digital media solution that supports online publishing in the style of an e-magazine or newsletter.

E-Publishing Features: For the most comprehensive digital publishing platform, there are important features that will create flexibility, accuracy, and, above all, security. If you are ready to brand your product or service as the premier expert in its field, this is what to look for in a digital publishing platform: Continue reading

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5 ways Pressmart’s web portal software will take your online publishing to the next level

If you’re an online publisher, you understand the challenges of producing quality content, managing a team of writers and editors, and growing an engaged audience.

You need an all-in-one web portal software that integrates seamlessly across all electronic devices and social platforms, requires little IT expertise to maintain, and delivers a valuable return on your company’s investment.

You can find it all with Pressmart’s ePortal software.

Our comprehensive, customizable web portal software offers all the functionality you need to expand your audience reach and save time (and money!) on website management.

With our focus on ease of integration and quality of user experience, you can grow your online publishing business quickly and painlessly with these five features. Continue reading

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The Beauty of Online Portal Development

You want your brand to go big. Reach millions of people, expand your overarching message, and ultimately to be a brand you can be proud of! But how? What’s going to allow you to get where you want your business to be and won’t cost you much? The solution is pretty simple, actually. Here are some of the benefits of opting towards Online Portal Development!

Simplicity in itself

Some third party website coders can charge a hefty sum just for a few design tweaks to your website, but this isn’t the case with online portal development. Unlike most other siteware, Online Portal Development offers a flexible user interface that’s fully customizable so you can spend more time catering to your needs instead of wasting it on things you don’t need. But the best part of all? There’s no previous IT experience needed. You’re in control from day one. That’s what I call efficient simplicity. Continue reading

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Online Portal Development – Streamlined Access Tailored to Your Audience

Your online portal is the access point through which every visitor enters and navigates your online world, and is key to your enterprise’s success.  Follows are elements of effective online portals.

Adaptability

  • Great online portals adapt to multiple platforms and devices. Whether desktop, laptop, tablet, or mobile device, the content is delivered in a manner that enhances the user experience by organizing and presenting information in the manner best suited for the specific device being used.
  • Adapts to different audiences. Portals that offer fast access to updated content, archived information, restricted/logon access to intranet or paid content, etc… enhances the user experience. Continue reading
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Your Smartphone Sales Funnel: The Importance of Responsive Web Portal Development

Recent closures of brick-and-mortar stores often cite online competitors as a key reason of their decline. According to Time magazine, most online shopping now occurs via smartphones and tablets. Why are so many people flocking to shop on their phone instead of getting products in their neighborhoods?

Responsive websites fill a niche immediately.

The first place many would-be customers arrive is Google. They may search for a brand, specific product, or just general how-to information. Google has caught onto the influx of smartphones and now ranks websites that cater to smartphones higher. These websites are designed with specific technologies to provide functionality, regardless of the phone type. This technology is done through responsive web portal development. This technology balances industry standards against required use. The end result pushes the would-be customer toward a solution faster. This allows online marketplaces to focus on specific audiences. In a nearby neighborhood, these audiences may not be large enough to sustain a business. However, when pulled from across many neighborhoods, the story changes. Continue reading

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Three Essential Elements To Successful Online Newspaper Publishing

The newspaper remains a respected source of information on local, national, and global scales. While digitization increases the general population’s reliance on social media, traditional news mediums still impact everyday readers. Therefore, publications that aim to keep longtime readers while expanding their modern audience should consider online newspaper publishing as an avenue towards further growth. The following three elements are essential to successful online newspaper publishing:

Outreach – Publications should strive to not only attract new visitors, but retain the loyalty of new and diverse readers. Pressmart ensures materials’ accessibility with the use of any device, regardless of the reader’s location or timezone. Additionally, we make online newspaper articles sharable between social media services including Facebook, Twitter, Pinterest, among others. Online distribution implies global reach. To accommodate the largest audience possible, Pressmart makes ePapers available in major languages such as English, Spanish, French, Mandarin, and more. Continue reading

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Online Magazine Publishing – Is it Right for your Business?

The world of online digital magazines is exploding. According to the 2016 Mequoda American Magazine Reader Study & Handbook, nearly 42 percent of American adults “report having read one or more digital magazine issues in the last 30 days.” These same readers spent a total of $1.94 billion in 2016 on digital magazine subscriptions and single copies.

There are a few key points to consider before jumping onto the digital magazine bandwagon.

Is a digital magazine right for my business model? Continue reading

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Improve Sales by Publishing Your Magazine Online

Magazine sales fluctuate from month to month as readers pick and choose which publications to buy. Because of this, publication companies focus a great deal on promotions to boost subscriptions. However, many of those companies are overlooking another source of revenue: How to Create a Web Portal.

As more and more readers gain access to tablets and smartphones, the importance of having an online presence becomes vital. Consumers want the convenience of carrying their reading materials with them without lugging around the heavy, printed versions. Supplying them with an online option might make the difference between having your magazine, or that of your competitor, being read on the morning commute. Continue reading

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3 Reasons You Need a Digital Publishing Platform

Maybe you still think tech is just a trend, or maybe you just aren’t completely sure how you can use it to your advantage. Either way, we can help. We’ve got three major reasons it’s time for you to use a digital publishing platform to get your publication to the next level.

1) Digital is what the people want. According to Time, millennials have “more buying power than any other generation,” but they aren’t using it. MSNBC says millennials are more environmentally conscious than any previous generation. Buying thick glossy magazines and daily newspapers is an unnecessary luxury in the life of a busy, frugal, conscious young person. They do want their news and gossip, but they want it accessible, in their pocket, and environmentally friendly. And that’s exactly what they get when they use magazines and newspapers that take advantage of digital publishing platform.   Continue reading

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