Running a publication is hard work, and especially in this digital age, it is all the more important that publications have a strong online presence along with print. Digital publishing is a relatively new space for many, and finding a solution that fits your publication’s need and appeals to subscribers is imperative. Luckily, for those interested in expanding their digital footprint can employ a digital publishing solution for their publication. Here are 3 reasons why you need a digital publishing solution:
1) PDF replicas of print publications on demand
Successful publications in this day and age understand that their audiences like to engage with content in different ways. While some may prefer print versions, others may eschew that for a fully digital version. A digital publishing solution is perfect in situations like this, since it can create digital replicas of print publications. Continue reading →
To grow and increase profits, a company needs a marketing strategy that incorporates the best and newest digital publishing software. Automated systems can help you reach more customers than ever before possible through an online newspaper, magazine or brochure.
Customers will be able to access you in more ways than ever before possible including their smartphones, personal computers, laptops and iPads. There are many benefits of digital publications including: Continue reading →
Perhaps you’ve noticed fewer visitors to your virtual magazine or newspaper, and you’re wondering why. Your topics are hot, and your content is great; meaning your readership should increase, not decrease. You need your readers back to prevent advertisers from reaching out to competitors in order to position themselves in front of a larger audience. Yet, to regain or exceed your previous readership, it’s important to know a few reasons why readership has dropped on your digital publishing platform in the first place .
Readers Are Pre-Occupied: the truth is your readers are pre-occupied reading various blogs, listening to podcast, and engaging in social media. An article in Digital Trends revealed that people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day if not more. Your competition is no longer the magazine or newspaper next door, but it’s the average Joe who is speaking the everyday language of today’s consumers on virtual platforms. Continue reading →
You need to have a strong online presence for your publication, the time has come where a simple website platform is not enough. It can be hard to navigate which tools will be of real assistance in the world of digital publishing. If you are struggling with the transition to online publication, or simply need a stronger presence online, look no further than Pressmart Media Ltd. With digital publishing software which is easy to use and reader accessible, you can streamline your online efforts and step into a stronger future for your publication.
Pressmart provides a wide variety of options when it comes to the digital publishing software offered. You can have an E-version of your paper or magazine. These digital versions of your publication are interactive and completely user-friendly. There are also options for ePortals, which will heavily increase the traffic of your platform. If your publication has the potential for an online archive, there is an Earchive that can bring your archive online easily for readers to view. Continue reading →
As more and more people turn to mobile devices to consume news and information, providing a state-of-the-art digital experience to the end-user is of vital importance. Today’s mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many newspaper makers and content providers are finding that merely digitizing their publications and making them available online is no longer enough to grow and maintain subscriber bases.
To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include: Continue reading →
Are you growing weary of the technicalities of building and formatting your web page? Struggling with a format that can easily translate between devices? Daunted by the task of making your online site faithfully represent your printed work? In this ever-increasing technological age for business, digitization is no longer a rarity. In fact, digitization is a bare minimum expectation of any business that is seriously considered for utilization by up and coming customers.
The biggest mistake any business could pursue is being left in the dust when it comes to the technological field, especially when the boon of promotion and exposure a company could glean from online formatting is nearly immeasurable. There is a solution that remains the remedy for all of these online formatting issues and more. If you are looking for an all in one location for all of your online newspaper creation, maintenance, and amplification, look no further! Continue reading →
In this increasingly digital age, the news remains a necessary and thriving part of culture. Readers still need to know what is going on at home and abroad. From the front page, to the classifieds, to your daily movie reviews, the audience is out there. In order to reach that audience, however, most major newspapers have found the need to diversify available formats.
Newspaper Software: Print Versus Digital
Approximately half of newspaper-reading Americans prefer to read their news online, a number which has been increasing over the years. The New York Times now has over one million subscribers who read the news only online. That said, many readers still prefer print media, and the money, even for publications like the New York Times, is still to be found mostly in print. As a newspaper publisher, therefore, it pays to have both a print and online version. The printing press remains a daily reality, but so does Newspaper Software designed to take all that hard work your writers and graphic artists have done and put it into a usable format. Continue reading →
Are you a newspaper publisher without an online edition? Or is your online edition unreliable, or unable to be read on all devices?
If you replied “yes” to either question, you’re missing out on readership, ad revenue, and even valuable customer analytics.
What Can an Online Newspaper Do For You?
An online newspaper, or ePaper, is an online version of your newspaper, tabloid, or broadsheet, with its original layout, including articles, ads, and images. However, it is not simply a static representation of your paper. Continue reading →
As we move into the 21st century, technology has grown in leaps and bounds. Concepts that were never even considered a generation ago are real and present. One shining example of this is the concept and reality of moving our magazines from print format into a digital medium.
When deciding on which online magazine maker to aid you in your quest to transport your publication online, there are many different facets of the process that need to be considered. Continue reading →
If you’re a magazine owner or publisher, you know that you need a web presence. There are many website design options you can use to take your publication online and make it mobile friendly. However, most publishers don’t understand that there are definitely good and bad methods. Even some of the top names in the publishing business have websites that are frustrating to use and hard to read both on desktops and mobile devices.
How Can You Avoid This?
In the scramble go online; many companies are going online the wrong way. Continue reading →